Anti-aging products include daycare and night care products. Anti-aging products are available in different forms such as creams, lotion, scrub, serum, and others. The daycare segment is projected to dominate the anti-aging products market globally. Changing lifestyle, increasing popularity of anti-aging products, and rising skin and personal care awareness are expected to accelerate the anti-aging products market growth.
Asia Pacific countries are majorly driven toward anti-aging products due to rising spending capacities; and therefore, women are considered repeat treatments as necessary and keep skin smooth and wrinkle-free
This market in the North American market is expected to grow at a steady rate during the forecast period. The U.S. is the largest and most attractive anti-aging products market with high penetration of anti-aging products.
Innovative packaging is playing an important role in accelerating the sales of anti-aging products. Multinationals companies are preferring the use of environment-friendly packaging material.
Additionally, the rising adoption of products with organic and natural ingredients is projected to increase the demand for daycare anti-aging products
Growing beauty and skincare awareness and accessibility to various anti-aging products has enhanced the growth of the anti-aging products market. The growing e-Commerce trend among users, which enables easy access to such products, has also influenced the usage of anti-aging products.
The rise in marketing and promotional activities is expected to drive the use of anti-aging products during the forecast period
In addition, an increase in the number of working women has driven the use of anti-aging products. Along with increasing female users, there is also a rise in male groomers.
Other factors such as increasing skin and personal care awareness among consumers and rapid changes in the lifestyle of women as well as men are expected to drive the overall anti-aging products market during the forecast period
The need for youthful appearance in men is driving the adoption of anti-aging products
However, government regulations ban the use of certain chemicals in cosmetics and skincare products. These regulations are in place to ensure the safety of ingredients used and to protect consumers from the side effects of chemical-based products. The regulations require a product to be certified organic in order to be sold in the market as an organic cosmetic skincare product.
The global anti-aging products market has been segmented based on the product, category, skin type, age group, application, end-user, distribution channel, and region
In terms of product, the global anti-aging products market has been classified into daycare and night care. Daycare is expected to hold major market share in 2018. In terms of growth rate, the daycare segment is expected to grow at a rapid rate during the forecast period.
In terms of category, the global anti-aging products market has been classified into premium and mass anti-aging products. Among these, mass is expected to be the most attractive segment during the forecast period.
In terms of skin type, the global anti-aging products market has been classified into normal, dry, and oily skin types. The normal segment is expected to hold a major market share and expected to grow at the fastest rate during the forecast period.
In terms of age group, the global anti-aging products market has been classified into 20–25 years, 26–40 years, 41–50 years, and 51 years and above. The 51 years and above segment are expected to hold a major market share in 2018 and expected to grow at a steady growth rate during the forecast period.
In terms of application, the global anti-aging products market has been classified into face, hair, and others. The face application segment is expected to grow at the fastest rate during the forecast period.
In terms of end-user, the global anti-aging products market has been divided into men and women. The anti-aging products market is largely dominated by women and is expected to grow at a rapid pace, owing to changing beauty trends and increasing consumer awareness for personal grooming among women.
The market has been bifurcated into online and offline, where the online segment has been sub-segmented into company-owned websites and e-Commerce websites. The offline segment has been divided into hypermarkets/supermarkets, pharmacies, beauty salons, and others. Offline sales are expected to grow at a slower pace, as they are affected by increasing online sales.
Based on region, the market has been classified into North America (U.S., Canada, Mexico, and Rest of North America), Europe (U.K., Italy, France, Germany, Spain, and Rest of Europe), Asia Pacific (India, China, Japan, Australia, Malaysia, South Korea, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Argentina, Brazil, and Rest of South America). Europe region is expected to hold a major market share of the global anti-aging products market. Factor such as increasing skincare awareness and a large number of product launches are expected to increase the demand for anti-aging products in the region during the forecast period.
The anti-aging products market is fragmented due to the presence of several players. Competition is expected to intensify in the coming years with the entry of several local players. Some of the key players in the market are Estée Lauder Inc., LOreal SA, Beiersdorf Limited, KAO Corporation, Procter & Gamble, Revlon, Johnson & Johnson, Unilever, Oriflame Cosmetics Global SA, and Shiseido Company.