The sheet face mask was invented in Japan and South Korea. The sheet face mask is an innovative product made from materials such as paper, fiber, or gel. It is available in different shapes, textures, fragrances, and ingredients. A sheet face mask is easy to use. All these factors are expected to increase the demand for sheet face masks across the world.
Demand for natural, organic, and eco-friendly products have seen progress across the world, due to skin conscious consumers. Sheet face mask manufacturers use eco-friendly packaging, plant-based formulas, and all-natural ingredients which are sustainable and effective. This is expected to increase the demand for sheet face masks during the forecast period.
In addition, inclination of the younger generation to use natural and organic products is expected to increase the trend of natural and organic base sheet face masks.
The desire to look young is also desired by the male population, thus attracting male consumers to the sheet face mask market
Currently, innovative packaging plays an important role in accelerating the sale of cosmetics. Multinational companies prefer to use environment friendly packaging material.
Companies are adopting the K-Beauty (Korean Beauty) trend and are adding new features to their products to enhance their overall functionality. Sheet face manufacturers are launching colorful and printed masks that are appealing to wear and share with glittery motifs, fun colors, metallic foil, 3D masks, extra-rich, and hot-stamp printing.
Increasing awareness about the usage of chemical free and organic products is expected to drive the global sheet face mask market during the forecast period.
Increasing number of working women encourages more women to use sheet face masks. Along with increasing female users, a rise in male grooming is also seen.
Growth in the middle class population and rising incomes enable consumers to spend more on discretional products, with disposable income increasing the buying capacity.
Other factors such as increasing demand for multi-purpose products, increasing skin and personal care awareness among consumers, and rapid changes in lifestyle of women as well as men is expected to drive the overall sheet face mask market during the forecast period.
Increasing use of skin brightening and anti-aging formulation which are seen during the purchase of sheet face masks shows an interesting insight that can help the market to grow in future.
The global sheet face mask market has been segmented based on fabric, category, form, skin type, end-user, distribution channel, and region.
Fabric - In terms of fabric, the global sheet face mask market has been classified into non-woven fiber, hydrogel, bio-cellulose, cotton, and other. Bio- cellulose is expected to grow at the fastest rate during the forecast period.
Category - In terms of category, the global sheet face mask market has been classified into premium sheet face masks and mass sheet face mask masks.
Form - In terms of form, the global sheet face mask market has been classified into wet sheet face mask and dry sheet face mask.
Skin Type - In terms of skin type, the global sheet face mask market has been classified into normal, oily, dry, and sensitive.
End-user - The sheet face mask market has been divided into men and women in terms of end-user.
Distribution channel - The market has been bifurcated into online and offline, where the online segment is sub segmented into company owned website, and e- commerce website. The offline segment has been divided into hypermarkets/ supermarkets, specialty stores, and brand stores.
Region - Based on region, the market is classified into North America (U.S, Canada, and Rest of North America), Europe (U.K, Italy, France, Germany, and Rest of Europe), Asia Pacific (India, China, Japan, South Korea, Malaysia, Australia and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Argentina, Brazil, and Rest of South America). Asia Pacific region is expected to hold major share in the global sheet face mask market. Factors such as rising standard of living, increasing skin care awareness, and large number of product launches are expected to increase the demand for sheet face masks in the Asia pacific region during the forecast period.
The sheet face mask market is fragmented due to the presence of several players. Competition is expected to intensify in the coming years with the entry of several local players. Some of the key players in the market are Sephora Inc., Lancome Paris, 3Lab Inc, Kracie Holdings, Ltd., Innisfree Corporation (South Korea), STARSKIN, Yunos Co. Ltd., The Face Shop, Tony Moly Co. Ltd., , Estee Lauder, and others.