Baby Diaper Market – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027

Baby Diaper: Definition/Overview

  • A baby diaper is an underwear drawn up between the legs, fastened at the waist, and used for infants

  • Baby diapers are witnessing rise in demand due to increase in population, especially in developing countries

Global Baby Diaper Market: Regional Overview

  • North America is the largest baby diaper market worldwide, followed by Europe and Asia Pacific

  • North America and Europe are mature baby diaper markets. This is attributed to the rise in awareness among parents about baby hygiene and sanitation. Sanitation has been a key issue leading to increased use of disposable products.

  • Moreover, the disposable diapers segment has witnessed significant growth over the last few years, owing to higher comfort offered by disposable diapers than cloth diapers.

  • The Asia Pacific market is expected to grow at a significant rate over the forecast timeline owing to rise in disposable income. Growth of the baby diaper market in Asia Pacific can be attributed to high birth rate and wide availability of raw materials in the region.

  • Leading manufacturers of baby diapers are focusing on the development of products that are recyclable

Global Baby Diaper Market: Trends

  • Increased competition between leading manufacturers in the global baby diaper market has led to substantial investment on advertising and promotional activities of baby diaper products

  • The major players are currently focusing on introducing eco-friendly products such as biodegradable diapers and recyclable diapers in the global market. These diapers are less harmful to the environment as compared to disposable diapers.

Global Baby Diaper Market: Market Drivers, Opportunities, and Restraints

  • Introduction of smart baby diapers, technological advancements, increasing promotion and advertisements, and product innovation are driving the growth of the global baby diaper market

  • Declining birth rate in developed countries is a major factor restraining the baby diaper market growth

Global Baby Diaper Market: Key Segments

  • The global baby diaper market has been segmented based on type, style, absorption level, distribution channel, and region. Growing awareness about hygiene and sanitation among the masses is significantly driving the growth of the global baby diaper market.

  • Compared to various types of diapers, disposable diapers account for major share in the global baby diaper market, owing to their ease of use, efficiency, and convenience

  • Manufacturers are offering lightweight and multilayer-sheet disposable diapers to provide additional protection and convenience simultaneously

  • Type - In terms of type, the global baby diaper market has been classified into cloth diapers (flat cloth diapers, fitted cloth diapers, pre-fold cloth diapers, and others (contour, pocket etc.), disposable diapers (regular, ultra absorbent), biodegradable diapers, training nappies, and swim pants

  • Style - The global baby diaper market has been segmented by style into tape style, and pant style

  • Absorption Level - The baby diaper market has been divided into low level, and high level based on absorption level

  • Distribution channel - The market has been bifurcated into online and offline channel in terms of distribution channel. Offline channel is subdivided into hypermarkets & supermarkets, convenience stores, and medical stores.

  • Region - Based on region, the market is classified into North America (U.S, Canada, and Rest of North America), Europe (U.K, Italy, France, Germany, and Rest of Europe), Asia Pacific (India, China, Japan, and Rest of Asia Pacific), Middle East & Africa ( GCC, South Africa, and Rest of Middle East & Africa), and South America (Argentina, Brazil, and Rest of South America)

Global Baby Diaper Market: Competition Landscape

The baby diaper market is diverse and competitive and is marked by the presence of a large number of players. The market is expected to become more competitive with multiple product launches. Key companies profiled in the research report include Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble Co., Essity Aktiebolaget, Hengan International Company Limited, Ontex International N.V, Domtar Corporation, Bumkins Finer Baby Products, Inc., Kao Corporation, and Celluloses de Brocéliande

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